MC is a creative director with executive experience in communication, branding, and presentation. Born and raised in Bogotá, Colombia, MC moved to New York City two decades ago to pursue a career in design.
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2017 - Current | Wilderkill [wilderkill.com]
Co-founder and general manager at Wilderkill Retreat, a Catskills getaway for small-scale retreats (yoga, team building, meditation, company intensives) and family/ friends gatherings. Manage guest customer services, bookings, and communications. Create guest guidebook and informational materials and listings about the property and surrounding area including restaurants, shopping, and outdoor activities between others. Oversee and manage operations and caretaking.
2020 - Current | The Conference Board [conference-board.org]
Art Direction and lead designer (Consultant) for The ConferenceBoard, an economy member-driven think tank and nonprofit organization. Oversee team, branding, and visual guidelines for research reports, infographics, data visual displays, office spaces, conferences, websites and webcasts between other digital and printed content the organization creates on a monthly and yearly basis.
2022 - Current | ELDR6 [eldr6.com]
Communications design director at ELDR6, a Biochar materials company that works at the intersection of science and design to create innovative carbon negative solutions for our built environment. Design and produce branding and identity, collateral and informational/educational materials, pitch deck, sales proposals, and website between others.
2014 - 2020 | Uhuru Design [uhurudesign.com]
Creative Art Director that produced from the ground up several initiatives and projects in branding, marketing , fine jewelry and art for Uhuru, a furniture company dedicated to sustainability and timeless high-end luxury design. Oversee, design, and launch signature fine jewelry collection. Oversee and direct all standards in photography, video, and art. Produce and design website, editorial campaigns for new collections, branding campaign videos, catalogues, and all promotional materials. Created and grew our instagram, facebook and pinterest account following. Manage branding and identity at trade shows, exhibitions, and events: Neocon Chicago, Wanted, ICFF, Brooklyn Designs, Haute Green, Noho Design District. Oversee art and styling at the Tribeca and Red Hook showrooms and ran and produced Uhuru Beach summer pop-up in Amagansett.
2009 - 2014 | Graphic and Concept Freelance Designer
Participated creatively for a broad range of clientele in interior design, publishing, arts, academia, non-for-profit, and media.
REIF LARSEN - I AM RADAR Art production for Larsen’s second novel published in December 2014. The book includes diagrams and illustrations within the text.
RUCOLA RESTAURANT [rucolabrooklyn.com] Equity partner, branding, identity, interior design, production of menus, website, signage, marketing collateral—Spring 2012.
NOHO DESIGN DISTRICT [nohodesigndistrict.com] co-produce, with sight&unseen, branding and identity during design month—May 2012-13.
HARVEST COLLEGIATE HIGH SCHOOL Logo development and informational materials—Spring 2013.
SAUL RESTAURANT AT THE BROOKLYN MUSEUM co-creative for interior design and identity—Fall 2010.
DAVID STARK EVENT DESIGN [www.davidstarkdesign.com] design installations and site specific décor elements for events—Fall 2008
2007- 2008 | Associate Director International Partnerships Parsons The New School For Design, NY
Guide the process of assessment and selection of international partners and establish agreements with the selected Art & Design institutions. Oversee study abroad process by promoting opportunities to the students, training advisors, and managing application process.
March 2008 - Intl. Design Conference Cumulus Kyoto, Japan. Cumulus is the International Association of Universities and Colleges of Art, Design & Media.
May 2008 NAFSA: Association of International Educators Washington, DC.
2005 - 2007 | Assistant Chair. Dept. of Core Studies Parsons The New School For Design, NY
Responsible for running both operations as well as student related activities of the Integrated Design Curriculum (IDC), a self-directed multidisciplinary BFA at Parsons. Coordinate senior year activities such as senior publication and graduation. Contribute in the IDC curriculum group with chair, director, and faculty. Design and launch official website, promotional materials (postcards, catalogue layout, and posters). Design/build, organize, and maintain exhibitions for IDC student shows and workplaces. Summer
2006 Teacher and Course Coordinator. Altos de Chavon School of Design, Dominican Republic Managed and co-taught the course Integrated Design: Culture and Place. Advise and support students develop exploratory design proposals that represented their investigations of the local culture of the city of la Romana in the DR. Responsible for fieldwork trips, translations, and course reports.
2000-2001 | Associate Producer and Editor. Starmedia Network, Inc. NY
Directed and implemented editorial products for StarMedia News, a leading Hispanic focused Internet portal, including special coverage of cultural events and entertainment in Latin America, Brazil and the U.S. Edited and wrote daily feeds about Latin American and U.S. entertainment for the StarMedia Entertainment channel, visited daily by millions of people in the region at the time. Designed and launched online entertainment programs for users, including Hispanic celebrity interviews and broadband services. [www.starmedia.com]
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2001-2005 Parsons School of Design, The New School University, NY.
Honors Graduate, BFA Degree, May 2005, Integrated Design. Concentrations: Graphic Design, Product Design, and Design & Management.
2002-2003 Hispanic Fund Scholarship
2001-2002 Dean’s List, GPA:3.9/4.0
Relevant coursework: Design Methodologies, Typography, Production, Prototypes, Digital Audio & Video, Small Business. Spring 2004 Design/Build, Transitional Living Community (TLC), Brooklyn, NY. Redesigned and rehabilitated the community and office spaces at TLC, a transitional homeless shelter in East Brooklyn, as member of a student design and build team.
1997-2000
Universidad Jorge Tadeo Lozano, Bogota, Colombia. School of Architectural Design Relevant coursework: Construction, Structures, Mathematics, Drafting.
Universidad de los Andes, Bogota, Colombia. School of Arts and Humanities Relevant coursework: Art & Technology, Anthropology, Drawing and Sculpture.
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English: Fluent in both speaking and writing
Spanish: Native tongue. Fluent in both speaking and writing
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EDITORIAL LAYOUT & GRAPHICS
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Express)
UX DESIGN
FIGMA, Basic HTML, Wordpress, Squarespace, Podio
WHITEBOARD
FIgJam, Microsoft 360, and Google Docs
Both Mac and Windows platforms
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Leadership, team building, problem/solving, implement workflows and systems, photoshoot production and styling, event design, and art installations.
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Cynthia Lawson, Dean, School of Design Strategies & Associate Professor, Parsons School of Design at The New School. [cynthia@newschool.edu]
Sean McKusick, Founder, Union Square Furniture Collective New York [sean@unionsquarefc.com]
Billy Delancey, Digital Marketing Director, The Conference Board. [william.delancey@conference-board.org]
Additional references and information upon request.